Bookmobile’s mission is to increase access to books for all children in Bartow County and raise community awareness about the critical importance of early reading. By fostering a love of literacy from an early age, they aim to build a stronger foundation for lifelong learning and academic success. Through a variety of outreach programs—including the mobile Bookmobile itself, Little Free Libraries throughout the community, and participation in Dolly Parton’s Imagination Library—Bookmobile brings books directly to the children and families who need them most.

Our goal for the Bookmobile brand was to craft a vibrant and engaging brand identity—one that sparks curiosity and invites children into the magical world of books. We wanted the look and feel of the brand to be fun, colorful, and approachable, creating a sense of excitement and adventure around reading, and igniting their imaginations.

The color palette is bright and playful, chosen to evoke childhood and a sense of energy and excitement around reading. We used friendly, rounded typography to enhance approachability and ensure the brand feels fun and welcoming. Illustrative elements were also incorporated to reflect the storytelling nature of books.

Once the logo was finalized, we expanded the brand across a range of print materials, including business cards, t-shirts, the Bookmobile vehicle wrap, stickers, and more. We also developed a website that extends the mission of Bookmobile by offering a central place for information about programs, community updates, volunteer opportunities, and fundraising efforts. The site includes an e-commerce shop page, which supports the organization through sales of holiday gift baskets and other merchandise.

Features used: contact form, slideshow, blog & news articles, e-commerce.