Art Deco is a design style that was the dominant look throughout the 1920s and 1930s. It grew out of France in the 1910s and firmly established itself after the 1925 Paris Exposition. This movement influenced virtually every aspect of design—skyscrapers, furniture, art, typography, posters, and more. Its influences were wide-ranging, drawing from echoes of Egyptian and Aztec art, futurism, cubism, and beyond. A recent, obvious example of this style is the 2013 movie The Great Gatsby.

Art Deco is known for its bold sans-serif typography, sharp geometric patterns, and a simpler, more angular look—standing in clear contrast to the flowing curves and intricate details of Art Nouveau. While Art Nouveau felt organic and ornamental, Art Deco is sleek and streamlined, reflecting the energy of the new industrial age. The style is defined by clean lines, repeated shapes like chevrons and zigzags, and a strong sense of order and precision. It often uses rich colors, metallic accents, and striking contrasts to create a sense of elegance and confidence.

Part of what makes Art Deco so enduring is its unique blend of tradition and modernity. Designers took inspiration from ancient civilizations like the Aztecs and Egyptians, borrowing motifs such as sunbursts, stylized animals, and geometric patterns. At the same time, they embraced a sense of progress, communicating speed and industrial technology. It’s a design language that feels both timeless and new.

Though its peak was nearly a century ago, Art Deco never really disappeared. It has experienced waves of revival, influencing everything from movie posters to logos. The symmetry and geometry feel just as fresh on a digital screen today as they did on a 1920s billboard. People still respond to its balance of boldness and beauty, making it an essential source of inspiration for modern designers.

Here at Lara J Designs, we often find ourselves channeling that Art Deco energy in our work. One of our branding projects, Rooks Roofing, features sharp lines and a bold, geometric feel that nods to the style. Another, Terry Reid Automotive Group, uses clean sans-serif typography and captures Art Deco’s dynamic sense of movement. It’s our way of giving a modern twist to a design tradition that’s never lost its charm.

Contact us if you would like to chat about your company’s Art Deco-inspired design.