What is a website refresh? A website refresh is an update to your site's look and feel, without recreating the entire website's content and structure, such as is done during a website redesign. This can involve new photos, colors, and graphics in order to give your site a new look. Think of it like a fresh coat of paint, or a tune-up!
Why do a refresh?
- Keeping up with trends. Because of the speed at which the internet changes, a website that was modern three years ago can seem dated today.
- Technological advances. Browsers, devices, and content management systems keep advancing. You don't want to get left in the dust!
- Brand consistency. If your company has recently updated its logo or branding, you need your website to match properly.
- Reevaluating user experience. Over time, websites can sometimes become cluttered and bloated, with poorly organized menus and hastily added content. A refresh is the perfect time to rethink and restructure.
- Boosting Search Engine Optimization (SEO). Search engines prioritize websites that are updated frequently with new content. A seldom-touched website will perform poorly on Google.
- The trust factor. Websites which look old, outdated, and buggy do not inspire customers with confidence. A fresh new look lets them know you are worth their time.
At Lara J Designs, we specialize in helping businesses stay fresh, relevant, and trustworthy online. Whether you need subtle updates or a bold new look, our team can ensure your website reflects your brand and keeps up with today's standards.
Ready to give your site a refresh? Let Lara J Designs bring your website up to date!
