In a modern world increasingly dominated by the digital, are print materials still useful for anything besides filling up wastebaskets and using up trees? It depends. Some things are better paperless. With online account management options, paper bills and statements have become unnecessary. However, the digital landscape where we spend most of our time is highly saturated with urgent messages and constant calls to action. It’s harder than ever to stand out.
While maintaining a professional online presence with a functional website and active social media is essential, engaging with people in the real world can be a breath of fresh air. There’s still something meaningful about face-to-face interaction: inviting prospective clients and business partners into your world, and sending a piece of your company with them in the form of printed materials like brochures, flyers, and business cards.
Printed business cards aren’t obsolete. And we’re not just saying that because they are fun to design (though they are). There are many reasons why business cards are worth making a part of your marketing plan.
Business Cards:
- Quickly and concisely share information about how to contact you
- Are a tangible and memorable representation of your brand and company character
- Have the potential to make a great first impression and get a conversation started
- Are one of the most cost effective marketing materials while being highly impactful
- Are both a timeless tradition and versatile enough to integrate with modern technology
Business cards quickly and concisely share contact information
Imagine that you’ve just had a great conversation with a prospective client or professional contact. How do you want the interaction to end? Do you want to stand around typing each other’s information into your respective phones or writing names and numbers down on a notepad? Or do you want to end it with a handshake and quick exchange of business cards?
A benefit of using printed business cards in a situation like this is the speed of the transmission and the accuracy of the information. Written notes can be illegible, and numbers can be misheard or mistyped. But a physical business card enables the client or business connection to store your correct contact information however they choose. They have the option to keep your business card as a reminder to follow up with you or transfer your information to a digital database or contact list in their own time.
Business cards are a tangible reminder of your company that can make a great impression
In an increasingly digital world, the tactile experience of holding something real carries a surprising amount of weight. Even if it seems to weigh no more than a feather, if it is well-designed, a business card does more than share your contact information. It leaves a tangible reminder and makes a lasting impression.
The colors, typography, paper quality, print finishes, and overall design all contribute to telling your company’s story. A thoughtfully-crafted and industry-specific business card design can speak to your professionalism and legitimacy, it can spark curiosity, and it can open the door to deeper conversation.
It is up to you what you want your business card to say about you. Do you want a design that is bold and creative? Do you want a business card that is classic and minimalist? Whatever it is that you want to convey, we’re here to advise you on how to achieve it with a fully custom business card design.
Business Cards are cost effective and highly impactful
When it comes to marketing materials, business cards are one of the most budget-friendly tools available. A small investment can go a long way in terms of reach and effectiveness. Unlike digital ads or emails that disappear with a scroll or click, business cards stick around. People hold onto them, pass them along, and stumble across them later in a pocket or drawer. Yet each card can cost as little as a nickel apiece, depending on the style and quantity.
Their compact size and low cost make them perfect for handing out at trade shows, conferences, and events or adding to packages and envelopes. You can even pin them on community bulletin boards or leave them on designated countertops. There are certainly many unique print options such as rounded corners or raised gloss that can change the cost of business cards, but even a business card with a basic print finish can make an impact with a professional design. We’re here to guide you toward the right design and materials to meet your goals.
Business Cards are a time-tested tradition and relevant in a modern context
Pocket-sized cards have been used for centuries to facilitate social and business relationships. If you find history as fascinating as we do, you might enjoy this article we found about Edwardian calling cards. But just because business cards go way back doesn’t mean they’re out of date. In fact, they’re more adaptable than ever.
Printed business cards seamlessly bridge the gap between the physical and digital worlds, making it easier than ever to connect, share, and engage with clients.
Modern business cards can integrate seamlessly with technology. Along with essential contact details like a your phone number, email, and location many cards now feature QR codes that can:
- Link to your website or landing page
- Trigger a call or open a contact form
- Direct clients to your Google review page
- Even create a contact in someone’s phone with one scan
Are you ready to get your own custom designed and printed business cards?
We’d love to help. Whether you’re looking for something sleek and minimalist or bold and eye-catching, we’ll work with you to design business cards that highlight your brand and make a lasting impression. With a wide range of paper stocks, finishes, and price points, we’ll help you find the right fit for your style and budget.
