Aaron Mansfield, owner of APM Woodworks, creates beautiful handmade and customized wooden landing nets for fisherman as well as wooden turkey pot calls. APM Woodworks came to us a couple months before the 2025 Blue Ridge Trout & Outdoor Adventures Festival, where they would be exhibiting a variety of their nets. Before the festival, they needed a logo refresh, new illustrations, business cards, and a banner to use in their booth.

The client came to us with a concept they already liked. However, they wanted to make some edits to shape of the initials and try some different fonts for the other text. At the time of the meeting, they weren’t sure whether the original was a raster file or vector file. Later, when the original was sent, it was determined to be a flattened raster file. This meant that the fish skin texture inside the initials had to be fully recreated as a vector graphic. The refreshed version of the logo is fully scalable and editable. Most importantly we were able to give them a version they were completely happy with!

The APM Woodworks brand is a reflection of the vibrancy and beauty to be found in nature, especially the array of colors to be found on the skin of the Brook Trout, Brown Trout, and Rainbow Trout. The APM Woodworks landing nets themselves are gorgeous and were truly an inspiration to us as we worked.

We made additional versions of the main logo to give them the versatility to use it for many different purposes.

The client also requested a secondary version of the logo featuring an illustration of a brown trout to use for specific situations. For this version, we drew our inspiration directly from the landing nets themselves, creating it in the style of the hand-drawn fish on their handles. We loved Aaron’s signature so much we used a vectorized version of it for the initials.