Linda Evans Home & Garden asked us to create a new, modern visual identity for their business. Linda Evans is Cartersville’s Plant Lady, and we are honored to have worked on these projects, including logo design and business card design.

Our goal for The Plant Lady’s branding was to create a clean, friendly identity that speaks to Linda’s vast knowledge. Linda Evans Home & Garden also offers services for residential and commercial clients, which we aimed to reflect in her promotional materials.

Linda Evan’s old logo design included a watercolor-style image of plants behind the text. The plants looked beautiful, but a simplified icon was necessary to make the logo usable in many places. The Plant Lady’s brand includes a plant-themed logo with a Monstera deliciosa leaf as the icon! This leaf icon is great for printing, embroidery, and many other uses because of its bold lines.

The colors and fonts are inspired by the natural shapes and varying greens that plants come in. The cursive font, Fairwater Script, mimics the organic shapes of plants. The visual identity is complete with three shades of green drawn straight from nature!

The business cards feature the newly designed logo on one side with Linda Evans’s title, “The Plant Lady,” front and center on the other. It also includes her contact information, as well as her Home and Garden store’s location. We also highlighted Linda Evans’s commercial & residential services, which include plants, container gardens, pots & planters.